CHAD DORSEY DESIGN

Dallas and LA-based interior designer Chad Dorsey has crafted a tailored, modern style of home design that is liveable, luxurious, and distinct. Trained as an architect, Chad’s approach to a space is holistic with a focus on the fluidity between proportion, light, and scale.

His aesthetic is best described as “relaxed luxury” and is characterized by a quiet palette, bespoke furnishings with handcrafted details, and meaningful objects personalized to the people who live there. He believes furnishings should be impactful without being overwhelming, and that rooms should flow and transition seamlessly.

Retained to position and ensure a highly studied and highly targeted presence of the Chad Dorsey Design brand, STPR facilitated strategic partnerships, national media coverage, industry connections, and participation in acclaimed show houses. The collaboration has led to an increase of 13,000 social media followers, numerous design awards, and new projects.

In the very saturated world of interior design publications and digital outlets, it was vital that STPR carve out a different yet approachable niche and presence for Chad Dorsey and Chad Dorsey Studio collections, including the launch of STRIKE fireplaces.

STPR leveraged Chad’s unique, tailored design aesthetic to position the studio in leading publications and digital platforms such as The New York Times, The Post, Architectural Digest, The Hollywood Reporter, Traditional Home, California Home & Design, RUE, Luxe Interiors & Design, Business of Home, Paper City, Modern Luxury publications, Veranda, and other high-reach media.

To advance both consumer and industry exposure, STPR helped place Chad Dorsey Design in the Hampton Designer Showhouse for Traditional Home, Legends of LCDQ Design Quarter, San Francisco Decorators Show House, and the inaugural Kips Bay Show House of 2020 in Dallas where his sleek, luxurious designs for a kitchen and prep kitchen drew national press and skyrocketed social media impressions.